what is a dream? from a multitude of possible alternatives, the HGTV Dream Home has chosen this word to brand itself with. what does this say about the image it wants to portray? what sets the Dream Home apart from the other sweepstakes houses like the Smart Home or the Ultimate Getaway?
the word 'dream' carries with it a powerful connotation in this country. 'the american dream' of course is the ethos that, among other things, through hard work and perseverance, an individual can pull themselves up from their bootstraps and be met with prosperity and success. the idea that regardless of one's starting point, opportunity lies ahead. social mobility, home ownership, and financial freedom all await the determined individual. could you say the Dream Home embodies the full spirit of the american dream? not quite. to do so would be akin to equating the american dream with the mega millions.
the Dream Home presents a different version of a dream. it exhibits not the prospect of success or opportunity for achievement. it circumvents that and instead dangles in front of its beneficiary's eyes the crop that is reaped from the seeds planted by the american dream.
so what is a dream? a dream is a 4-bedroom 3.5-bathroom mountain home in whitefish montana, and it's all mine.
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